Tuesday, January 20, 2009

Obama's Thought Bubbles





Leximancer's Customer Insight Portal reveals Obama's inaugural thought bubbles.




And a summary with some examples from the inaugural speech:

THEME: man
(man, generations, father, journey)
man (Hits: 17)

And so to all other peoples and governments who are watching today, from the grandest
capitals to the small village where my father was born: know that America
is a friend of each nation and every man, woman, and child who seeks a
future of peace and dignity, and that we are ready to lead once more.
Recall that earlier generations faced down fascism and communism not just
with missiles and tanks, but with sturdy alliances and enduring
convictions.

generations (Hits: 16) This is the source of our confidence — the knowledge that God calls on us
to shape an uncertain destiny.
This is the meaning of our liberty and our creed — why men and women and
children of every race and every faith can join in celebration across this
magnificent mall, and why a man whose father less than sixty years ago
might not have been served at a local restaurant can now stand before you
to take a most sacred oath.

father (Hits: 3) The snow was stained with blood. At a moment when the outcome of our revolution was most in
doubt, the father of our nation ordered these words be read to the people:
"Let it be told to the future world.

journey (Hits: 3) Let it be said by our children's children that when we were tested we refused to let this
journey end, that we did not turn back nor did we falter; and with eyes
fixed on the horizon and God's grace upon us, we carried forth that great
gift of freedom and delivered it safely to future generations.

THEME: nation
(nation, spirit, world, words, history, forward, stronger)
nation (Hits: 11)
We are a nation of Christians and Muslims, Jews and Hindus — and
non–believers. We are shaped by every language and culture, drawn from
every end of this Earth; and because we have tasted the bitter swill of
civil war and segregation, and emerged from that dark chapter stronger and
more united, we cannot help but believe that the old hatreds shall someday
pass; that the lines of tribe shall soon dissolve; that as the world grows
smaller, our common humanity shall reveal itself; .

spirit (Hits: 5) We remain a young nation, but in the words of Scripture, the time has come
to set aside childish things. The time has come to reaffirm our enduring
spirit; to choose our better history; to carry forward that precious gift,
that noble idea, passed on from generation to generation: the God–given
promise that all are equal, all are free, and all deserve a chance to
pursue their full measure of happiness.

world (Hits: 6) What is required of us now is a new era of
responsibility — a recognition, on the part of every American, that we have
duties to ourselves, our nation, and the world, duties that we do not
grudgingly accept but rather seize gladly, firm in the knowledge that there
is nothing so satisfying to the spirit, so defining of our character, than
giving our all to a difficult task.
See the Best of the Obama Inaugural Merchandise.

words (Hits: 4) The snow was stained with blood. At a moment when the outcome of our revolution was most in
doubt, the father of our nation ordered these words be read to the people:
"Let it be told to the future world.

history (Hits: 3) To those leaders around the globe who seek to sow
conflict, or blame their society's ills on the West — know that your people
will judge you on what you can build, not what you destroy. To those who
cling to power through corruption and deceit and the silencing of dissent,
know that you are on the wrong side of history; but that we will extend a
hand if you are willing to unclench your fist.

forward (Hits: 3) and that America must
play its role in ushering in a new era of peace.
To the Muslim world, we seek a new way forward, based on mutual interest
and mutual respect.

stronger (Hits: 2) We will not
apologize for our way of life, nor will we waver in its defense, and for
those who seek to advance their aims by inducing terror and slaughtering
innocents, we say to you now that our spirit is stronger and cannot be
broken; you cannot outlast us, and we will defeat you.
For we know that our patchwork heritage is a strength, not a weakness.

THEME: America
(America, today, seek, peace, future)
America (Hits: 6)

Yet, every so often the oath is taken amidst gathering clouds and
raging storms. At these moments, America has carried on not simply because
of the skill or vision of those in high office, but because We the People
have remained faithful to the ideals of our forbearers, and true to our
founding documents.

today (Hits: 6) And so to
all other peoples and governments who are watching today, from the grandest
capitals to the small village where my father was born: know that America
is a friend of each nation and every man, woman, and child who seeks a
future of peace and dignity, and that we are ready to lead once more.
Recall that earlier generations faced down fascism and communism not just
with missiles and tanks, but with sturdy alliances and enduring
convictions.

seek (Hits: 4) and that America must play its role in ushering in a new era of peace.
To the Muslim world, we seek a new way forward, based on mutual interest
and mutual respect.

peace (Hits: 4) We will begin to responsibly leave Iraq to its people, and forge a hard–earned peace in Afghanistan.
With old friends and former foes, we will work tirelessly to lessen the
nuclear threat, and roll back the specter of a warming planet.

future (Hits: 3) Let it be said by our children's children that when we were tested we refused to let this
journey end, that we did not turn back nor did we falter; and with eyes
fixed on the horizon and God's grace upon us, we carried forth that great
gift of freedom and delivered it safely to future generations.

THEME: prosperity
(prosperity, common, power)
prosperity (Hits: 4)
Its power to generate wealth and expand freedom is unmatched, but this
crisis has reminded us that without a watchful eye, the market can spin out
of control — and that a nation cannot prosper long when it favors only the
prosperous. The success of our economy has always depended not just on the
size of our Gross Domestic Product, but on the reach of our prosperity; on
our ability to extend opportunity to every willing heart — not out of
charity, but because it is the surest route to our common good.

common (Hits: 7) We are a nation of Christians and Muslims, Jews and Hindus — and
non–believers. We are shaped by every language and culture, drawn from
every end of this Earth; and because we have tasted the bitter swill of
civil war and segregation, and emerged from that dark chapter stronger and
more united, we cannot help but believe that the old hatreds shall someday
pass; that the lines of tribe shall soon dissolve; that as the world grows
smaller, our common humanity shall reveal itself; .

power (Hits: 3) To those leaders around the globe who seek to sow
conflict, or blame their society's ills on the West — know that your people
will judge you on what you can build, not what you destroy. To those who
cling to power through corruption and deceit and the silencing of dissent,
know that you are on the wrong side of history; but that we will extend a
hand if you are willing to unclench your fist.

THEME: generation
(generation, things, time)
generation (Hits: 4)
We remain a young nation, but in the words of Scripture, the time has come
to set aside childish things. The time has come to reaffirm our enduring
spirit; to choose our better history; to carry forward that precious gift,
that noble idea, passed on from generation to generation: the God–given
promise that all are equal, all are free, and all deserve a chance to
pursue their full measure of happiness.

things (Hits: 3) Rather, it has been the risk–takers, the
doers, the makers of things — some celebrated but more often men and women
obscure in their labor, who have carried us up the long, rugged path
towards prosperity and freedom.
For us, they packed up their few worldly possessions and traveled across
oceans in search of a new life.

time (Hits: 3) Our capacity remains undiminished. But our time of standing pat, of protecting
narrow interests and putting off unpleasant decisions — that time has
surely passed.

THEME: people
(people, old)
people (Hits: 6)
To the people of poor nations, we pledge to work alongside you to make your
farms flourish and let clean waters flow; to nourish starved bodies and
feed hungry minds. And to those nations like ours that enjoy relative
plenty, we say we can no longer afford indifference to suffering outside
our borders; nor can we consume the world's resources without regard to
effect.

old (Hits: 3) We will begin to responsibly
leave Iraq to its people, and forge a hard–earned peace in Afghanistan.
With old friends and former foes, we will work tirelessly to lessen the
nuclear threat, and roll back the specter of a warming planet.

THEME: work
(work)
work (Hits: 6)

We are a nation of Christians and Muslims, Jews and Hindus — and
non–believers. We are shaped by every language and culture, drawn from
every end of this Earth; and because we have tasted the bitter swill of
civil war and segregation, and emerged from that dark chapter stronger and
more united, we cannot help but believe that the old hatreds shall someday
pass; that the lines of tribe shall soon dissolve; that as the world grows
smaller, our common humanity shall reveal itself; .

THEME: government
(government)
government (Hits: 4)
What the cynics fail to understand is that the ground has shifted beneath
them — that the stale political arguments that have consumed us for so long
no longer apply. The question we ask today is not whether our government is
too big or too small, but whether it works — whether it helps families find
jobs at a decent wage, care they can afford, a retirement that is
dignified.

THEME: crisis
(crisis)
crisis (Hits: 4)
Its power to generate wealth and expand freedom is unmatched, but this
crisis has reminded us that without a watchful eye, the market can spin out
of control — and that a nation cannot prosper long when it favors only the
prosperous. The success of our economy has always depended not just on the
size of our Gross Domestic Product, but on the reach of our prosperity; on
our ability to extend opportunity to every willing heart — not out of
charity, but because it is the surest route to our common good.

THEME: women
(women)
women (Hits: 4)

This is the source of our confidence — the knowledge that God calls on us
to shape an uncertain destiny.
This is the meaning of our liberty and our creed — why men and women and
children of every race and every faith can join in celebration across this
magnificent mall, and why a man whose father less than sixty years ago
might not have been served at a local restaurant can now stand before you
to take a most sacred oath.

Thursday, January 15, 2009

Enterprise Social Media Analytics

The Social Media Analytics group on LinkedIn received a set of questions from Kevin Dean of Manobyte this morning. He was sparking a conversation about the "Integration of Social Media into the Enterprise." His verbatim post was, "in order for organization to successfully leverage Social Media Data they need to integrate it into their BI Systems and CRM applications. How should this be done? What are the challenges? What are the actionable metrics/events?"

Assuming two possible paths (many more exist), here are a couple scenarios.

Path 1) you're an enterprise that is operating a social network for some reason--maybe a user-group. In this case measuring community growth--number of community members--is an obvious indicator of some success. Additionally tracking conversion from group membership to purchases of additional products / services would be a strong indicator of success. In these scenarios a CRM integration would make good sense; and a method for identifying unique individual customers would be necessary.

For the above scenario many of the community providers have APIs that would allow easy data portability. I'd recommend someone like Leverage Software.

Path 2) you're monitoring customer feedback that may be received directly by the enterprise, but also monitoring comments made in various UGC online. In this case metrics around number of posts/comments would be straight-forward to track on a key-word or topic basis. How many times did my product get mentioned in what places and with what general sentiment?

In this second case a monitoring services like Radian6 or filtrbox or Collective Intellect, or + + + would provide you with these metrics, which would be valuable to various brand or business managers.

And the last point I'd suggest, which is becoming an ever-more important and prevalent benchmark, is the area of comment analytics. This means listening to the community that matters to your business and analyzing what they're saying and why. Building a stronger link to consumers and customers in various online social communities requires a subtle and specific understanding of what they're actually talking about in UGC. And the trending of dialogue topics, and measurement of change over time, is essential to improving on either of the scenarios outlined above. The mechanics of this are similar to scenario 1 above; Leximancer (my business) supports a Web Service API.

Wednesday, January 07, 2009

Constant Evalutation

Starting 2009, and as many others have, I’m spending time evaluating a few things; this happened last quarter with some planning for 2009 too. And will happen again as we work through the first quarter. My premise is that a regular discipline of evaluation is healthy—personally and professionally.

Certainly 'analysis paralysis' isn’t what I’m suggesting. But a go go go mentality – constantly trying to just go faster and do more (working more hours, sleeping less, etc.) – doesn’t translate to success necessarily. Rather, ‘thinking’ ahead of ‘doing’ makes for better, more predictable results.

Consider circumstances where everything is going great in a business. Spending time to evaluate how they could go even better is a great exercise. If you’re making progress, you need to protect that progress. This is sort of an Innovator’s Dilemma of course.

If you think you’re doing things right but not getting results, this is an obvious time to reevaluate. Should staff change? How and why? Should process change? How and why?

At my last company—Oxlo Systems—we spent a lot of time trying to perfect our professional services delivery. The repetitive stuff—certifying vendors to our integration hub—ended up taking years to get right. This was about making a very clean, technology-supported, expertly-staffed process work like a well-oiled machine. And admittedly it took a toll on staff and loads of process changes to get it just right. And for custom enterprise implementations we needed a method that was super-documented and constantly subjected to both cross-functional review and customer acceptance milestones to ensure we got it right for customers with high expectations. Constant evaluation served us well in achieving the right delivery method.

More recently we’ve been doing this at Leximancer as we look at our pipeline and our sales process. I’ve quantified the number of all prospects against those that made acceptable progress and closed. We’ve certainly quantified revenue against plan. We’re doing still more to refine the profile of specific targets we pursue based on how well our messaging resonates; our platform delivers real value; our length of sales cycle; and our likelihood of meaningful revenue.

Simply stated, as one of my mentors used to say—slow down to speed up; or as I’m saying—constantly evaluate.